Instagram highlights: how to get the most out of them?

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Instagram stories are here to stay. According to statistics presented by Statista , they receive an average of 400 million users per day, so they became an excellent tool to promote our brand. Instagram highlights are those that we can set on our profile, so that they do not expire after 24 hours . If you enter any brand's profile, the featured stories are one of the first things you will see, and that is why you have to take advantage of that space! 8 Ways to Use Instagram Stories Highlights Like a Pro 1. Product catalogs This space is ideal for you to create catalogs of your different products. The idea is that you create several featured stories, each one with one of your representative products, including each of their varieties. This will help your users get closer to what they are looking for! 2.

Promote your Hashtags An excellent option is to use one of your Instagram story highlights to promote your Hashtags . Remember that using this tool helps you build customer loyalty and attract new audiences . 3. Success stories Opinions and success stories are perfect for attracting new customers. These testimonials make them trust your products and services more easily, which is why they work as an ideal hook. The idea is that you use one of your featured stories to show the experiences your customers have with your brand . 4. News We all love Phone Number List  new things, so dedicating one of your stories to show current trends will help your clients know that you are constantly renewing yourself, and they will surely want to know about everything new you have to offer them.   5. Tips Another great idea to take advantage of Instagram stories highlights is to offer valuable content to your audience. The idea is to create posts with tips or tricks for using your products or services. This will enhance the experience that users have with your brand. 6. Frequently asked questions .



Nothing better than finding a profile that gives us all the relevant information about your brand. For this reason, including your frequently asked questions within the featured stories will be a two-way benefit. On the one hand, it will help users have all the relevant data about what you do , and on the other hand, it will free you and your team from having to answer the same question over and over again. 7. Contests One of the most used marketing strategies to attract new followers on Instagram is to create contests. If you decide to carry out this idea to benefit your brand, the best thing you can do is put all the related information in one of the stories. In fact, as it is something that big brands constantly implement, when users find out about a contest, the first thing they do is search the featured stories.