The 4 P's of marketing: what they are, what they are, what they are for and e...

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What are the 4 P's of marketing? The four Ps of marketing are: product , price , point of sale and promotion . These are the four basic elements with which the American accounting professor E. Jerome McCarthy defined the concept of marketing in 1960. Four variables of the marketing mix known as " the 4Ps of marketing ". Let's see them! Product The product is the main element of any marketing campaign , right? And we would not be exaggerating if we say that, in one way or another, all marketing actions revolve around it. We speak of product marketing, because the product is the main actor of the four Ps of marketing and, by default, of our actions. The product is a very broad concept, since it covers everything that is placed on a market for purchase and that, in some way, can satisfy a consumer's need or desire.

On the other hand, the product does not have to be something Buy Email Database List tangible, since it also encompasses ideas and values. But there is more! In any marketing strategy , and even more so when we are dealing with product marketing , it is necessary to define the product as best as possible , so it may be very useful to answer the following questions: What do I sell? What needs does my product satisfy? What features does my product have? What are the benefits of each of them? What added value does my product provide? One of the most famous, groundbreaking and most recent product marketing strategies, based precisely on the p of Product, if the reader allows me the license to call "recent" something that happened in 2007 , is the appearance of the first iPhone.



Steve Jobs' company revolutionized the mobile phone industry with the appearance of the first touch screen device, something that Time magazine named "the invention of the year" and that redefined the concept of mobile phones and our way of communicating. Rarely in recent history has there been an opportunity for new products to appear on the market that are groundbreaking and cause such a change in their area of ​​interest. This product generated the creation of a new need in terms of marketing, communication and sales strategy.