Tools that will help you improve the SEO of your website

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The job of web positioning can be downright complicated and with good reason. The changes in Google algorithms and the competition to be in the “Top 10” of all websites makes SEO a task that requires time and patience. Luckily, there are tools that help us get the most out of our website, correct errors and make the process easier. There are hundreds of tools on the Internet to help with SEO work , tools that over time have been divided into two large categories:those that aim to do almost everything and others that focus on treating web positioning as a discipline of online marketing. In recent years in which “being on the first page of Google” has become a mantra, many applications have jumped on the bandwagon of this boom , but not all of them are equally trustworthy. Some use inaccurate data, others generate information that is not accessible to all users,... this has caused most of us to use such a number of tools that the work is ineffective.

So, summing up: What kind of tools do you really need? Broadly speaking, they would have to meet the following requirements: Indicate the classification of the websites in the search Phone Number List  engine. Analyze the SERPs. Prospect links. Conduct competitor research. Analyze SEO work. All of these areas are the ones in the crosshairs of Google's relentless updates . Which ones to choose? It all depends on the type of website we work with, whether we are an agency or the owners of our site and, of course, our own personal assessment of the tool, but these are some of the suggestions and recommendations based on our own experience: Searchmetrics : offers personalized reports and is very useful for daily work: shows information about links, analyzes keywords on our website and those of the competition.



It is focused on large companies and agencies. It is paid. Advanced Web Ranking : offers a report on practically all aspects of an SEO campaign, has interfaces with link data and their tracking, connects to social accounts, performs website audits, offers the possibility of connecting with Google Analytics, study the competition. You can work in the cloud or download the tool to work with it from your desktop. It is paid. Word Tracker : After the Google AdWords keyword tool was replaced by the Keyword Planner (making it impossible to access freely, but through an AdWords account), many alternatives have appeared. Among them is this one that provides a large number of keywords for our analysis. It also reports search volume, competition, trends and CPC. The most useful and interesting aspect is that it indicates whether a keyword is worth working on your SEO or not. It has a free trial.