Google is a bank of intentions

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It's time to demystify the concepts of SEO and learn how optimizing a website for search engines really works.

In the following text, we will help you understand what is true and false about SEO, this important digital marketing strategy that helps companies gain qualified organic traffic.

Ludy Death
Basic SEO Course – Free Online
Class: SEO Concepts
09:03
Google's market share
This Basic SEO Course of ours will focus on explaining the application of techniques to Google. This is because, although several search engines exist and have relevant market shares, the portion followed by Google is much larger.

According to Statscounter , 97% of number database searches carried out in March in Brazil were through Google and its platforms. The research shows that the biggest competitors are Bing and Yahoo, with 1.8% and 1.6% respectively.

Google is adaptive
One of the important concepts in SEO is that Google does not follow a single standard. Depending on the subject, a lot can change in the results.

The possibilities that Google presents vary depending on the type of search you carry out. Therefore, if the search you perform tends to generate more clicks on videos, it will show these videos highlighted. The same goes for images, purchasing products and other possibilities.



Try, for example, searching for the cast of a movie like Titanic . This type of research ends up resulting in a list of actors at the top. That's why we say Google is adaptive .

Have you ever noticed how even when you don't really know what you're looking for, Google can somehow understand you? This happens because Google has become a bank of intentions.

bank of intentions
But what does it mean to say that Google is a bank of intentions? Basically, it means that he observed the behavior of millions of users until he came up with an algorithm that allows him to guess what you are looking for with little information.

Google Evolution

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