|
|
The company's delay in launching the service in EU countries has been widely attributed to the bloc's recent introduction of the Digital Markets Act, sweeping legislation designed to curb Big Tech abuses and level the playing field. playing field. Although Meta has not named the regulation directly, Instagram head Adam Mosseri attributed the delay to “the complexities of complying with some of the laws that will go into effect next year. Companies like Meta, designated “gatekeepers” under the DMA, have until March to comply with their requirements.
There has been speculation that Threads' tight integration Europe Mobile Number List with Instagram could create problems with EU regulators. When it launched in July , users signed up through their existing Instagram accounts and were able to quickly connect with all the Instagram users they followed. This reduced friction helped Threads quickly amass 100 million users in a matter of days, but raised concerns that Meta could violate DMA rules against self-preferring.
While Threads caught on quickly, partly thanks to capitalizing on the popularity of Instagram and partly capitalizing on the chaos at Elon Musk's X (formerly Twitter), third-party data has suggested that Meta's platform has struggled to retain users. users after its initial increase. Its launch in the EU will almost certainly bring an increase in new users; The question is whether Threads has evolved and added enough new features since its launch to stick with them.
|
|
发表于 2024-2-19 13:02:36